Joined in 2023 
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Let’s look at Format Games’ debut line-up. Ansagrams and So Wrong, It’s Right are both fun twists on trivia games. Did you consciously set out to bring something new to the trivia space?
I have a thing called cyclothymia. It’s like a watered down bipolar. It means I have waves of incredible productivity followed by a lowness where I feel like I’m never going to have another idea again. In those waves of productivity, I feel very alive with creative energy and feel inspired by things I see and hear. At some point, you feel like ‘BAM – I’ve got it!’ and at that point, I feel like I need to purge myself of the idea. In that space, I feel I’m able to accomplish things that ‘everyday me’ couldn’t. Because of my job on Radio 1, I spend a lot of time creating features and games for the show, many of which are the sorts of mechanics you’d expect to find in board games. Another part of my life is trying to come up with TV quiz shows, and these jobs all boil down to creating killer formats that are easy to understand and fun to play. With So Wrong, It’s Right, we did a quiz on the radio ages ago called The Wrong Way Round Quiz. It was based on spoonerisng words – so swapping the first letters of answers around. My co-host is called Mollie King, so if she was the answer to a question you’d have to say Kollie Ming.Not really if I’m honest! We did play a lot of board games and card games because we went on a family camping holiday every year, so we would often take games there. Every Christmas we’d get a new board game, often one that was tied into a movie or TV show. My sister got a Garfield board game and it was quite disappointing, and I got a Home Alone 2 board game, which I was very excited about because it needed batteries… But the gameplay was extremely complicated!
After the initial announcement that we’re behind these games, they’ll live or die based on whether they’re good. That won’t be truer than when they land in other countries. I have zero clout in America, for example, so the Asmodee US team just cared about whether the games were good. I’ve played strategy games that have clever mathematics underpinning them, and I could never come up with one of those. They are genius! What I can do is identify a feeling that’s fun and find a way to give you lots of that feeling in a game. I bashed out the questions in a couple of days, but if a graphic designer watched me try and design it, they would’ve found it hilarious. I didn’t know what I was doing, but I’ve always been keen to learn, so using YouTube and TikTok I figured out how to make it. Well, I love formats. Most of things I do creatively in my life are based around formats. I don’t think I’m particular good at free-form stuff, but if someone says “We’ve got a problem with a quiz show, how do we fix it?”, my brain can figure that stuff out.
You licensed Obama Llama to Big Potato. Did that process act as a bit of a crash course into the games industry? I would never sit down and say “I’m going to do a trivia game, what’s the twist?” The twist always comes first. Television and Sony Award-nominated radio presenter Matt Edmondson has launched a new board game company called Format Games.
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