Hustle Harder, Hustle Smarter

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Neediness is a turnoff to everyone except the most compassionate people. The vast majority of people are attracted to the things they think they can’t have. No matter what the setting, unattainability is the ultimate aphrodisiac.” 50 Cent A strong work ethic is the one trait all successful people share. I’ve never met anyone at the top of their industry who wasn’t fully committed to their job, who was willing to give anything less than their best.” 50 Cent Finally, just do the thing. Preparation and counsel are important, but eventually you have to take the leap. Overpreparing is just another way of avoiding, so rip off the bandage and make it happen.

Don’t look at failure as something you need to distance yourself from. Try to embrace it instead. Wrap your hands around it and examine it. Believe that you can use it to rebuild your idea and take it to an even higher level than you’d originally conceived. That’s the approach all true winners take.” 50 CentI earlier read the 50th Law with Robert Greene and it was such a great read. His New book: Hustle Harder Hustle Smarter chronicles his journey, his thought process, and his re-invention strategies. He gives some very great insights that are very practical and straight to the point, some surprising facts like befriending authors such as Robert Greene who he co-authored 50th Law with and Deepak Chopra. How he transitioned from the music business to the Television show business, the book reads like an autobiography/self help nugget book but lots of great content. There’s no happily ever after. No matter how many records I sell, cases of liquor I move, and hit TV shows I create and executive-produce, there’s never going to be a moment where I say ‘Okay, this is the end of the road. I’ve finally made it.’ and then take my foot off the pedal.” Plenty of people might be willing to outrap, outperform, or even outsmart me, but no one – and I mean no one – is ever going to out-work me.” 50 Cent No one asks their friends if they’ve listened to a song they feel neutral about. No one mentions a writer or a designer that doesn’t elicit a strong reaction in them. We only bring up things we love. Or things we hate. I’d always prefer the love. But if I can’t get that, I’ll take the hate.” 50 Cent Hustle Harder, Hustle Smarter is centered around 9 themes, each chapter based on one of these themes. These are: Finding Fearlessness, Heart of a Hustler, Constructing Your Crew, Knowing Your Value, Evolve or Die, Power of Perception, If We Can’t Be Friends, Learning From Your Ls and The Entitlement Trap.

If you choose to overcome it, you don’t have to do it alone. Speak to someone. Get advice or mentorship. If you’re afraid of a physical danger, maybe you need to hire protection. If your fear is speaking up in a meeting, you can benefit from simply talking about it to a trusted friend, colleague, or mentor. His attitude toward his career is basically “whistle while you work.”. For him, every eighteen-hour day on the set sounds fun. Every all-nighter in the studio seems joy. Every four a.m. wake up call comes as a blessing. The signal that he’s getting another chance to do something he loves.I didn’t hate this book. I didn’t love it. I think it’s interesting but I don’t think I’ll ever read it again, and I’m definitely glad I don’t own it. Chapter 6: Power of Perception- control the energy in the room —> easier to set the agenda (subconsciously more agreeable towards you/receptive), when you are around people and everyone is trying to be heard, the secret is to speak as softly as possible (low voice —> transferring of energy), the more quietly you speak, the more intently people will listen, use non verbal cues to your advantage (don’t react with your body language but stay engaged/listening —> high level executives look for non verbal cues —> throw them off guard), act like you don’t need it strategy His bully reputation and cutthroat vibe are in great contrast here. He seems to be a businessman first. You learn a bit more on his competitive side and his insecurities, and he does seems to admit his mistakes and reflect on them. I gained a lot of respect for him. Confidence is great, but too much of it can make a fighter vulnerable. Before a fight, a boxer should have butterflies. They should be a little nervous. They should feel like they’re about to run into someone who’s going to try to kill them, because that’s exactly what’s going to happen.” 50 Cent

The second best part of the book is that 50 cents is a highly intelligent individual. You can tell that he got to where he is because he knows how to read individuals, groups, and societal shifts and adapts accordingly. I love that he speaks to the fact that you can never stop growing and changing. He saw that he was going to fall off as a musician, because they all do, and pivoted to other pursuits.But, as I grow older, the one thing that becomes clearer to me each and every day is that I don’t owe anyone a thing. You can never feel satisfied if you're not applying yourself to something you feel passionate about If you frequently veer into the stairwell because you see an intimidating boss stepping into the elevator, you’re avoiding fear. Not going to an audition, saying no to an invitation that could help you network, not raising your hand in class when you have the answer –these are all examples of avoiding fear. Hard work and dedication are two of the characteristics found in all true hustlers. Another is focus. Because if you’re not able to focus and direct your hard work, you might be hustlin’ hard, but you won’t be hustlin’ smart.” 50 Cent Even if you’re not from the streets (and given how diverse my audience has become, there’s a good chance you’re not).” 50 Cent