Joined in 2023 
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63 About this deal
Except, the cousins didn’t just want to create any standard skincare brand, they decided to integrate a social justice and sustainability approach into their company mission, landing on a name that harkened the iconic phrase: “power to the people.” Lastly, EGCG in green tea is also anti-inflammatory, which means it can help to reduce skin redness and irritation. Based in California, but renowned worldwide, Youth To The People (otherwise known as YTTP) makes positive changes in the beauty sphere by finding innovative ways to create less environmental impact. Inspired by 40 years of family aesthetics, the brand’s products are designed to deliver professional aesthetician results from the comfort of your own home. Bursting with superfood ingredients, its formulas support an active lifestyle while celebrating individuality. Oh, and did we mention YTTP is Leaping Bunny approved too? The Superfood Hydrate + Firm Peptide Eye Cream provides a gentle blend of nutrients with its formula of superfoods of aloe, kale, and sunflower oil.
Youth to the People Skincare | Sephora Australia Youth to the People Skincare | Sephora Australia
If you’re looking for a brand that’s completely transparent when it comes to decreasing its ecological footprint, I think Youth to the People is a good place to start. All of their products are formulated to be both effective for the skin, and friendly for the environment. Either of those accomplishments are easier said than done, but both? Harnessing powerful antioxidants and phytonutrients from cold-pressed plant extracts, Youth To The People combines superfoods and science to keep your skin youthful and vibrant. But what exactly are antioxidants? And how do they benefit your skin? The antioxidants are derived from kale and green tea, which hold various vitamins such as C, E, and K.It can also serve as a great makeup primer for the day. According to a publication in the journal Colloids and Surfaces B: Biointerfaces, “Catechin molecules such as epigallocatechin-3-gallate (EGCG) are capable of attenuating the biomolecular damage induced by UV radiation, possibly through molecular mechanisms involving the cell membranes.”Applying a clay mask and relaxing in a hot bath is one of the best ways to unwind from a long day. While most clay masks include only clay as the key ingredient, the Youth to The People Superclay Mask takes things a step further. This triple-clay mask is “supercharged” with 2% niacinamide, a form of vitamin B3. Niacinamide is an amazing, multi-tasking skincare ingredient. A publication in the Journal of Clinical and Aesthetic Dermatology , states that niacinamide can repair the skin barrier and improve skin moisture, as well as reduce inflammation, blotchiness, hyperpigmentation, acne, and wrinkling. Fortunately, research has proven that applying antioxidants to the skin can help counteract these effects and protect the skin from further damage. There are plenty of antioxidants in the Youth to The People products. The most buzzed-about product by this brand is definitely the Youth to The People Superfood Cleanser. They call it a “green juice cleanse for your face” because of the inclusion of superfoods like kale, spinach, green tea, and alfalfa. Kale is rich in skin-loving phytonutrients and vitamins C, E, and K. Spinach has the ability to soothe the skin while adding hydration. Green tea contains the polyphenol EGCG, which has anti-inflammatory properties and has also been shown to decrease oxidative stress. Alfalfa contains flavonoid antioxidants that protect against free radicals.
Youth To The People Skincare - Youth To The People
There’s no such thing as a miracle treatment when it comes to combating the signs of skin aging, although vitamin C comes pretty close. Why? Because it’s a powerful antioxidant that protects your skin from environmental free radical damage. Vitamin C also discourages melanin production in the skin, which helps with hyperpigmentation issues, evens out skin tone, and increases radiance. As if that wasn’t enough, research suggests that topical vitamin C can significantly reverse signs of aging by promoting collagen synthesis. A vitamin C serum is the best way to deliver this active ingredient into the deeper layers of your skin. This is another one of the products I got in my trial kit. I loved the natural roster of greens in the ingredients list. The story behind this brand began when cousins Joe Cloyes and Greg Gonzalez, who had both worked in the skincare industry for years, noticed a void in the market. There wasn’t a modern, straightforward, vegan skincare line that was good for all skin types and everyday use. So they created one. I like to think of the Superfood Starter Kit as the skincare equivalent of having three meals a day. Not only do we need to nourish our bodies from the inside, but we also need to take care of them on the outside. It conveniently includes three different products, but it’s up to you if you want to use them at different periods of the day.Smooth a dime-sized amount of cream into the skin until it is fully absorbed. Use morning and night.
Youth to the People Superfood Air-Whip Moisture Cream Youth to the People Superfood Air-Whip Moisture Cream
We’ve been hearing for years that Vitamin C is the best anti-aging ingredient. It’s a potent antioxidant that protects the skin from free radicals, the unstable molecules that contribute to the formation of premature wrinkles and fine lines on the skin. Youth to the People has an environmentally friendly business approach, opting for glass bottles instead of plastic containers to help reduce waste. They also source their ingredients from local suppliers in California. Since the brand makes its products in the Golden State, this helps cut down on their carbon footprint. This elixir of youth contains a complex blend of age-defying antioxidants, nourishing vitamin C, and hyaluronic acid.These compounds are found in superfoods such as kale, spinach, and green tea. I also found it very helpful that they have a free skin consultation program where you can find out your skin type and what products work best for you.Oftentimes, shopping for skincare can be overwhelming, so I think this is a neat little feature that can help you find the items best suited for your needs. This Youth to the People Mask is said to instantly balance and restore dull, tired skin thanks to spirulina and bioactive microalgae. Kaolin, a type of white clay, is also a key ingredient in this mask. After being applied to the skin, kaolin helps remove excess oil and dead skin that can clog pores. Kaolin also has anti-inflammatory properties, which can help reduce redness and swelling around existing blemishes. When you wash off this Youth to the People mask, kaolin also functions as a gentle abrasive to exfoliate the skin.While Youth to the People is a skincare brand, it’s not only focused on producing quality formulas, it wants to make the world a better place. Taking a social justice and sustainability-led approach to its plant-fueled products, the brand has gained a ton of attention.
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