Barbie Extra Doll #9 in Blue Ruffled Jacket with Pet Crocodile, Long Brunette Hair, Bling Hair Clips, Gift for Kids 3Y+, GYJ78

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Taking inspiration from Barbie’s iconic – and often flamboyant style – the collection is nothing short of pink splendour and features an eternity ring, a pendant and a pair of diamond drop earrings.

Madigan calls Barbie's marketing pink campaign "a masterclass," saying " they absolutely banked on the movie being great...if you're going to do this, just go all out. And that's what they did." I'm breaking down these exact scenes for you because it's important to log how color moves through a movie. From television commercials to print advertisements, Barbie ®'s creators consistently emphasized the allure of her dream-like world, which resonated with children's fantasies.

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Barbie ®'s marketing campaign stands as a testament to the power of color psychology and its ability to shape perceptions, influence emotions and create cultural phenomena. And it proves that color is key to creativity, connection, conversion and a lasting emotional memory. As Barbie and Ken traverse the portal to the "real world," everything is filled with the oncoming reality of blue. Blue seas, blue space, blue sky, blue mountains.

Does it feel like you're looking at the world through rose-tinted spectacles right now? You're not alone. If summer 2023 has a colour, then it is undoubtedly pink, and it's all down (mostly) to one woman: Barbie. It wasn't always the way. As Kassia St Clair, a cultural historian and author of The Secret Lives of Colour, notes, the girl-pink/boy-blue divide didn't set in until the mid-20th Century. An 1893 article on baby clothes in The New York Times stated that you should "always give pink to a boy and blue to a girl." Pink was seen as the stronger colour – a relative of the passionate, aggressive red, while blue was the signature hue of the Virgin Mary. "My father was born in 1925, he's a military man and yet pink is his favourite colour and he doesn't see anything peculiar about that," St Clair tells BBC Culture. "But for me, growing up as a child of the 80s and 90s, of course, pink was very much a feminine colour, and I had it shoved down my throat. So for a long time, I completely avoided pink. I was fed up with it. I had a very complicated relationship with it." Through emotional connections, nostalgia, limited editions, influencer marketing and engaging experiences, Barbie ® has sparked a frenzy that continues to captivate the hearts of both young and adult fans, solidifying its position as a cultural icon and maintaining its enduring popularity. People are happy to find something that captures the imagination and transports them to somewhere simple, happy, and fun,” Miguel said, “ and pink is that.” ( Miguel WHO)Primark, Smash + Tess, Alex + Ani, Cotton On, Burger King, JoyBird, Crocs, Pinkberry, Gap, NYX Cosmetics, Ruggable, Impala Skate... t he list goes on and on. And who could blame us? From what we've saw before the movie made it to cinemas (you know, the Insta pics and YouTube clips), the London-based costume designer Jaqueline Durran has had quite the blast creating the outfits for the film. We're so here for the references to the doll's OG '50s and '60s looks (we're talking gingham prints and retro silhouettes) alongside sportswear and disco references from the '80s.

Then a filter came out where anyone could be on the Barbie movie poster. Celebrities worldwide jumped in on the craze - generating photos of themselves as "Barbies" for the world to see. Dee Madigan, creative director of Campaign Edge, talked of the risk: " There's a real risk to some of that organic stuffbecause if the movie had been a bomb or people hated the marketing, people could use those assets to create bad memes...you lose control of the brand a bit." There’s a whole range of Barbie Fashionistas and career dolls to explore too, encouraging real-world storytelling. Discover the widest range of Fashionista dolls to date, celebrating diversity with unique fashion dolls in a wide variety of skin tones, eye colours, hair colours and textures, body types and fashions. Or realise you could be anything with an exciting range of Barbie career dolls, from teachers, vets and doctors to Barbie pilot dolls and sports stars. Barbie ®'s portrayal of an unrealistic body shape has also raised concerns about body image and beauty standards, as well, which they combated by introducing Barbies of all different body shapes and heights! ( Note: This did account for a 2 billion dollar revenue decrease during those releases - so is the world really ready to embrace more realistic versions when it comes to "artificial authenticity"?)

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As Ken tries to say goodnight, the lighting turns blue as she turns him down once again from the romance he so desperately wants. To understand the impact of a color on culture, it has to be studied throughout history. Since Barbie ® didn't start with ties to pink, I had to dig into the history of the brand to see when the change happened and why. Partnering with over 100 brands, Barbie ® became as tactile as its doll - but in real world advertising.

This remarkable transformation can be credited to the brilliance of the Barbie ® marketing campaign. Using pink made fans build even more allegiance to the brand. And it stayed top-of-mind because brand partners kept releasing new Barbie ® pink products. Ruth, the creator, appears again entirely in a strong, cobalt blue while Ken waves goodbye in a pink, blue, and yellow sweatshirt.I feel like having a direct line to the senses from a marketing standpoint is so important because it’s a nonverbal, it’s a semiotic vehicle,” Loranger said. “ The best marketing is very deeply rooted in emotion.” Despite her unrealistic dimensions, every single woman remembers Barbie. We remember playing with her in our homes, taking her everywhere we went, and playing dress up. It led us to try on our mom's heels, put makeup on and wear beautiful dresses. In a lot of ways, it was a key staple of girls thinking of themselves as women.