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DaSilva, Melanie (September 3, 2020). "Busch releases dog beer for man's best friend". ABC 27 News. Archived from the original on September 30, 2020 . Retrieved September 3, 2020. Durbin, Dee-Ann (April 26, 2023). "Bud Light fumbles, but experts say inclusive ads will stay". AP News. Archived from the original on April 26, 2023 . Retrieved April 27, 2023. Rheingold released Gablinger’s in 1967, positioning it as a diet drink for calorie-conscious women. It flopped. Joseph L. Owades, Rheingold’s in-house biochemist, then shared the recipe with Chicago’s Meister Bräu, where it became “ lusty, full strength” Meister Bräu Lite. After Meister Bräu went bankrupt in 1972, Miller Brewing bought the brand, reformulated it, and reintroduced it as the 96-calorie Miller Lite. It would be the first truly mass-market American light beer.
A sign disparaging Bud Light beer is seen along a country road on 21 April in Arco, Idaho. Photograph: Natalie Behring/Getty Images Even Bud Light’s new second-place standing requires more context. Reported figures don’t include draft sales at bars, restaurants, and other venues where you’re more likely to find Bud Light than Modelo Especial. By volume, Bud Light is “still easily the No. 1 beer year to date,” says Roth of Sightlines.
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Bud Light exec takes leave after boycott calls, reports say". Associated Press . Retrieved April 24, 2023. a b Holpuch, Amanda; Creswell, Julie (April 25, 2023). "2 Executives Are on Leave After Bud Light Promotion With Transgender Influencer". The New York Times. ISSN 0362-4331. Archived from the original on April 27, 2023 . Retrieved April 27, 2023.
Hold the (Shell) Phone: New BON & VIV Spiked Seltzer Will Make its Mer-Mazing Debut on Football's Biggest Night". Prnewswire.com. January 24, 2019. Archived from the original on January 31, 2019 . Retrieved January 31, 2019. Launching at Super Bowl XIX in 1985, the "Gimme a Light" ad campaign propelled, by 1994, the brand beyond Miller Lite, the original category definer. [18] In an effort to jumpstart sales, Bud Light has been rolling out marketing campaigns and partnerships it thinks will placate fans. The company has, for example, run ads featuring NFL players which include taglines like “easy to drink” and “easy to enjoy.” And last week, the UFC switched their beer sponsorship from Modelo to Bud Light in a reportedly record-breaking deal as part of AB’s revitalization efforts of the brand. a b Pandolfo, Chris (May 4, 2023). "CEO distances Anheuser-Busch from Bud Light Dylan Mulvaney controversy: 'Not a formal campaign' ". Fox Business. Archived from the original on May 4, 2023 . Retrieved May 4, 2023.Anheuser-Busch InBev/NV (BUD) Q1 2023 Earnings Call Transcript". Motley Fool Transcribing. May 4, 2023 . Retrieved May 7, 2023. Schuhmacher, Harry (April 21, 2023). "Bud Light Management Changes: Todd Allen Appointed VP Bud Light". Beernet.com. Archived from the original on April 21, 2023 . Retrieved April 22, 2023. Berman, Marc (July 24, 2012). "It's Official: Jimmy Buffett's Margaritaville is headed to Resorts Atlantic City". NJ.com. Archived from the original on July 27, 2012 . Retrieved July 24, 2012. Bud Light bottles stand in a cooler at the game between the Baltimore Orioles and the Los Angeles Dodgers at Oriole Park at Camden Yards on July 18, 2023 in Baltimore, Maryland. Sales of the beer have yet to recover since a conservative boycott began in April. G Fiume/GETTY Salao, Colin (May 31, 2023). "Bud Light Announces New Initiative With LGBTQ+ Business Owners Despite Boycott, Loss of Sales". TheStreet . Retrieved June 2, 2023.
Garfinkle, Madeline (September 6, 2023). "Bill Gates' Foundation Just Made a Big Bet on Anheuser-Busch and Bud Light, Despite Declining Sales". Entrepreneur . Retrieved September 8, 2023.Wiener-Bronner, Danielle (July 21, 2023). "Here's how Bud Light became the latest corporate bogeyman for Ron DeSantis". CNN . Retrieved July 22, 2023. Kline, Daniel. "Bud Light faces a new scandal Anheuser-Busch could have seen coming". The Street . Retrieved November 1, 2023. Anheuser-Busch InBev S.A. ADR underperforms Monday when compared to competitors". MarketWatch . Retrieved October 18, 2023. On May 10, 2023, HSBC downgraded its rating of AB InBev from 'Buy' to 'Hold' amidst the boycott. [73] Additionally, the boycott had begun to affect the sales of Anheuser-Busch's other brands with an 11.4% sales hit to their flagship Budweiser brand, and a 4.4% drop of Grupo Modelo sales. This is on top of the roughly 21.4% drop in sales of Bud Light. [74] [75] Constellation Brands owns the exclusive licensing and distribution rights for Grupo Modelo brands in the United States.
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