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The mid to late 1980s was a period of resurgence in neon production. Sign companies developed a new type of signage called channel lettering, in which individual letters were fashioned from sheet metal.

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Strattman, Wayne (1997). "The Luminous Tube: An illuminating description of how neon signs operate". Signs of the Times . Retrieved 2010-12-10. The Second World War (1939–1945) arrested new sign installations around most of the world. Following the war, the industry resumed. Marcus Thielen writes of this era, "...after World War II, government programs were established to help re-educate soldiers. The Egani Institute (New York City) was one of few schools in the country that taught neon-trade secrets. The American streamlined design from the 1950s would be unimaginable without the use of neon." [14] The development of Las Vegas, Nevada as a resort city is inextricably linked with neon signage; Tom Wolfe wrote in 1965, "Las Vegas is the only city in the world whose skyline is made neither of buildings, like New York, nor of trees, like Wilbraham, Massachusetts, but signs. One can look at Las Vegas from a mile away on route 91 and see no buildings, no trees, only signs. But such signs! They tower. They revolve, they oscillate, they soar in shapes before which the existing vocabulary of art history is helpless." [27] All our blue neon lights are handcrafted from transparent plastic tubes instead of old neon glass giving you all the beauty and glow but none of the toxic gasses or fragile glass. The safety, beauty, and durability of our blue neon signs are why they are top-notch. a b c d e f g h i Stern, Rudi (1988). The New Let There Be Neon. H. N. Abrams. pp.16–33. ISBN 978-0-8109-1299-1. History and science [ edit ] Gas discharge tube containing neon, which was first displayed by Ramsay and Travers; "Ne" is the symbol for neon, one of the chemical elements.Decorative (or "figural") lamps in which the cathode is shaped as a flower, animal, etc.. The figures inside these lamps were typically painted with phosphorescent paints to achieve a variety of colors. Rudi Stern has written, "The 1930s were years of great creativity for neon, a period when many design and animation techniques were developed. ... Men like O. J. Gude and, in particular, Douglas Leigh took neon advertising further than Georges Claude and his associates had ever envisioned. Leigh, who conceived and created the archetypal Times Square spectacular, experimented with displays that incorporated smells, fog, and sounds as part of their total effect. ... Much of the visual excitement of Times Square in the thirties was a result of Leigh's genius as a kinetic and luminal artist." [11] Major cities throughout the United States and in several other countries also had elaborate displays of neon signs. Events such as the Chicago Century of Progress Exposition (1933–34), the Paris World's Fair (1937) and New York World's Fair (1939) were remarkable for their extensive use of neon tubes as architectural features. Stern has argued that the creation of "glorious" neon displays for movie theaters led to an association of the two, "One's joy in going to the movies became inseparably associated with neon."

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Neon is a noble gas chemical element and an inert gas that is a minor component of the Earth's atmosphere. It was discovered in 1898 by the British scientists William Ramsay and Morris W. Travers. When Ramsay and Travers had succeeded in obtaining pure neon from the atmosphere, they explored its properties using an "electrical gas-discharge" tube that was similar to the tubes used today for neon signs. Travers later wrote, "the blaze of crimson light from the tube told its own story and was a sight to dwell upon and never forget." [15] The procedure of examining the colors of the light emitted from gas-discharge (or "Geissler" tubes) was well known at the time, since the colors of light (the "spectral lines") emitted by a gas discharge tube are, essentially, fingerprints that identify the gases inside. O'Toole, Lawrence (February 4, 1990). "Where Neon Art Comes of Age". The New York Times. Americans, oddly, aren't so crazy about neon as the Japanese and the Europeans, although it could be argued that neon, discovered by the French inventor Georges Claude in 1910, is largely an American phenomenon. As explained in this article, Claude did not discover neon. Claude's patents envisioned the use of gases such as argon and mercury vapor to create different colors beyond those produced by neon. For instance, mixing metallic mercury with neon gas creates blue. Green can then be achieved using uranium (yellow) glass. White and gold can also be created by adding argon and helium. [25] In the 1920s, fluorescent glasses and coatings were developed to further expand the range of colors and effects for tubes with argon gas or argon-neon mixtures; generally, the fluorescent coatings are used with an argon/mercury-vapor mixture, which emits ultraviolet light that activates the fluorescent coatings. [12] By the 1930s, the colors from combinations of neon tube lights had become satisfactory for some general interior lighting applications, and achieved some success in Europe, but not in the US. [12] Since the 1950s, the development of phosphors for color televisions has created nearly 100 new colors for neon tube lighting. [14] In neon glow lamps, the luminous region of the gas is a thin, "negative glow" region immediately adjacent to a negatively charged electrode (or "cathode"); the positively charged electrode ("anode") is quite close to the cathode. These features distinguish glow lamps from the much longer and brighter "positive column" luminous regions in neon tube lighting. [20] The energy dissipation in the lamps when they are glowing is very low (about 0.1 W), [31] hence the distinguishing term cold-cathode lighting.Neon lighting is closely related to fluorescent lighting, which developed about 25 years after neon tube lighting. [12] In fluorescent lights, the light emitted by rarefied gases within a tube is used exclusively to excite fluorescent materials that coat the tube, which then shine with their own colors that become the tube's visible, usually white, glow. Fluorescent coatings and glasses are also an option for neon tube lighting, but are usually selected to obtain bright colors.